New Texas Film Making Co.*
Masterpiece Photoplay Corporation Organizaed by F. M. Sanford of Dallas.
By S. A. M. Harrison, Dallas Correspondent of Moving Picture World.
DALLAS, TEX. – A new producing company has been organized and work of construction of the studios in El Paso, Texas, will be started at once. F. M. Sanford, formerly manager of the World Film Offices in Dallas, is behind the enterprise. The proposed name of the corporation is the Masterpiece Photoplay Corporation and features of the popular length and class will be the principal output.
Mr. Sanford is well-known in the trade in Texas. Previous to his connection with the World offices he was in business for himself, and made a number of friends over the territory, who predict success for the new venture.
El Paso is admirably suited to the work. Eastern producers have frequently had companies at various times. The climate is dry and cloudiness is almost unknown. The city is situated on the Rio Grande, just across from the Mexican city of Juarez, and the llanos in the vicinity will furnish some fine exteriors.
The Masterpiece company’s studios will cover two acres of ground, and 120 people will be employed at the start, additions being made as necessary. Directors, cameramen, etc., have not yet been decided upon.
*The Moving Picture World, Volume27, Jan-Mar 1916, pp. 644.